How Samsung made fun of Apple iPhone 14 series: ‘2 years late to this club’, ‘why the hold on fold’ and more

Samsung making fun of Apple’s new iPhones is not new. It’s been almost a tradition. The company joked about Apple dropping the headphone jack (in 2016), IPhone X’s notch, removing the adapter (in 2020), lack of stylus support in iPhones and more. There have also been Samsung ads ‘making fun’ of Apple fans lining up outside Apple Stores to buy the latest iPhones. It’s a corporate rivalry that stays, like many others in the business world.

This year, Samsung’s ad campaign started a few days before the iPhone 14 series launch. Even before the iPhone 14 series was announced, Samsung mocked Apple for the lack of “innovation” in the new iPhone models. “With the new innovations heads will turn, but not in your direction,” said an ad adding that the ‘upcoming iPhones’ are not getting the 108MP Space Zoom feature that Samsung launched in 2020.

Following the launch, Samsung Mobile US’ official handle shared a range of cryptic tweets which appears to be an attack on Apple iPhone 14 series, Apple Watch and more. In a series of tweets, Samsung shared its “reactions” to “new devices announced on Wednesday.”