Flipkart sees 25% jump in premium smartphones demand in 2022 first-half

New Delhi: Online e-commerce firm Flipkart saw a 25% jump in demand for premium smartphones in the first half of this year, with Tier-2 cities driving growth. The platform expects the trend to continue in the buildup to the festive season.

Flipkart has seen a 40% jump in the demand for 5G-enabled premium smartphones in Tier 2 towns like Guntur, Hisar, Moradabad, Shahjahanpur, indicating a preference for high processing power, wider display, high-quality camera and more.

It also saw a 50% on-year surge in adoption of product-exchange during the first half of 2022, indicating a preference for premium smartphones through exchange constructs to make the purchase more affordable.