Apple leads global TWS market, eyes more share with new AirPods Pro

An improved performance by its audio sub-brand Beats by Dre helped Apple to achieve 13.1 per cent overall shipment growth in the global TWS market in the second quarter (Q2) this year, a new report has shown.

Apple achieved this despite the AirPods TWS series slowing to 2 per cent growth with 15.3 million units shipped, reports Canalys.

“Apple will be relying on its new AirPods Pro model to drive both shipment and revenue growth for its wearables, home and accessories category in the coming quarters,” said research Analyst Sherry Jin.

To drive replacements and new buyers, the next-generation AirPods Pro must also deliver new and practical wow factors, “such as unique ecosystem-integrated content consumption and health-tracking features,” Jin added.