Guidelines for social media influencers on anvil; declaration to be must for endorsing products

The government will soon come out with guidelines for social media influencers, making it mandatory for them to declare their association with the product they endorse, sources said.

“The Department of Consumer Affairs is coming out with guidelines on social media influencers. It is creating dos and don’ts for them,” an official source said.

Sources said social media influencers, who have large followers on social media platforms like Instagram, are endorsing products after taking payments from the brands.

As per the proposed guidelines, if social media influencers endorse any brand after taking money, they will have to declare their association with that brand, sources said.