Festive season online sales will grow by 28% this time to reach $11.8 billion, says Redseer

Online sales are expected to register a 28 per cent year-on-year growth to reach $11.8 billion during the festive month. In the first week itself, the sales are estimated to reach $5.9 billion, projecting a 28 per cent increase from $4.8 billion last year, said a report by Redseer Strategy Consultants. The festive month generally starts from the first sales event and lasts roughly till Diwali week, including non-sale or business-as-usual days in between, according to Redseer. Compared to pre-pandemic sales in 2018, the report is projecting around 3X growth in online festive sales GMV this year.