5 Gen Z Spending Habits to Look Out For

As the world opens up and people go back to work, a new generation is entering our workforce, i.e., Gen Z (those born between 1995 and 2010). This generation has had the added advantage or disadvantage of being ‘Digital First’ (only time will tell). This has led to the creation of a hypercognitive generation who are on the quest for truth. Gen Z values individual expression and avoids labels. They also mobilize themselves for a variety of causes whilst believing profoundly in the efficacy of dialogue to solve conflicts and improve the world. Finally, they make decisions and relate to institutions highly analytically and pragmatically.