Koo launches Topics feature across 10 languages making it first social media app to do so

Koo, the Indian microblogging platform, today announced a new in-app feature called Topics. Available in 10 different languages namely — Hindi, Bangla, Marathi, Gujarati, Kannada, Tamil, Telugu, Assamese, Punjabi and English—this feature is expected to improve user’s app-using experience by showing only that kind of content that are relevant to them.

Koo says that the new feature has been announced keeping in view the diverse demographic of users and their different ways of expressing themselves. Topics will add a touch of personalisation to the app by showing relevant content to users. Instead of scrolling through entire feed, the new feature will make it easier for users to pick and choose content as per their interest and preferences. For example- if a user wants to read news and information related to health, he or she can go to the ‘health’ section under the Topics tab for all the relevant Koos posted on the same.