Meditation apps are slowly losing their shine

Meditation apps are falling off the popularity charts as life slowly moves away from the peak of the pandemic. The first year of the pandemic saw people — in large numbers — log into apps like Calm and Headspace but, according to new data from app research firm Apptopia, there has been a massive dip.

User sessions in the top 10 meditation apps in the US obviously peaked in the first half of 2020 but now the number of sessions on the Calm app has fallen 26.4 per cent between July 2021 and July 2022. For Headspace, it has been worse, which had a 60.3 per cent drop over the same time period.

The report says meditation apps “were bloated with new users during the start of the pandemic and these users are starting to churn”. That doesn’t mean Calm and Headspace haven’t been successful. Both the apps have converted several users to longtime, paid users. But has it been enough?

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