Recommerce platforms trying to expand beyond smartphones face challenges
New Delhi: Recommerce marketplaces are trying to expand beyond the smartphone category, demand for refurbished devices outpacing the overall market amidst high prices of new devices. But that’s proving quite difficult as the ecosystem for laptops and wearables is still underdeveloped and has a far longer holding time. Also, consumers have qualms about hygiene in segments like earbuds.
“The fact remains that smartphones are still a very large category on its own, and all of them combined, will remain minuscule compared to smartphones, as India is a mobile-first market” said Nakul Kumar, co-founder and CMO, Cashify which recently ventured into selling refurbished laptops, smartwatches and smart speakers.