Gucci, Tag Heuer to start accepting payments in crypto

Italian luxury fashion house Gucci and Swiss watchmaker Tag Heuer on Wednesday announced that they will be accepting payments in cryptocurrencies in the United States.

Both companies tweeted that they will begin accepting ApeCoin via BitPay for purchases.

“Now accepting @ApeCoin payments via @BitPay, select Gucci boutiques in the USA expand the range ofcryptocurrencies available for in-store purchases, yet another step in the House’s exploration of Web3,” Gucci said in a tweet.

“Now, you can not only flex your @BoredApeYC #NFTs with style on the #TAGHeuerConnected Calibre E4, but you can also buy your watch with @ApeCoin! @BitPay #crypto #blockchain,” Tag Heuer wrote in its tweet, adding that it will only do so in the United States.