India’s smart home security camera market grew by 116% last year: Report

India’s smart home security camera market grew 116 per cent (year-on-year) as consumers are now more concerned about safety inside their premises, a new report has said.

The smart home security camera grew 7 per cent (on-quarter) in Q2 2022 (April-June period), according to latest research from Counterpoint Research.

The growth was driven by increasing consumer interest, greater concerns over security, shift from traditional security cameras, and brands’ marketing push through discounts and promotions.

“The growing consumer interest in smart home security cameras is a result of various factors, including ease of use, availability of smart features, and affordability,” said research analyst Varun Gupta.