As Indians prioritise spending, personal care makes cut

Indians seem to be back to colouring their hair, wearing perfumes, taking care of their skin and shaving beards, as offices open up and people again celebrate social occasions. At least, this is what market data suggest.

Non-essential personal care products – among the worst hit during the pandemic – have outperformed the overall FMCG category in sales volume growth in recent months after about two years, according to data from consumer goods trackers NielsenIQ and Bizom. Industry executives said sales were almost back to pre-Covid levels for most categories.