Pune Inc: A city-based startup’s pilot project aims to change how people buy medicines

A Pune-based startup, Biddano, has launched a pilot project in the city to digitise pharmacies that have been working with traditional, offline methods. This means replacing processes, such as paper-based bookkeeping, with tech, with the aim that the businesses can be connected to nearby customers through an app and can fulfil their orders efficiently. The startup, which raised $2 million in June 2022, has begun with one pharmacy in the city, plans to take it to 10 in the next few weeks and, then, to 2 lakh across India.

“There are around a million offline pharmacies in India that cater to more than 90 per cent of the pharma market, when it comes to deliveries of medicines, surgical products and so on.