Zomato, Blinkit to cross-leverage customer bases soon: Deepinder Goyal

Once the Rs 4,447-crore (about $568 million) acquisition of Blinkit is closed, Zomato will experiment with cross leveraging its customers base for Blinkit and vice versa, its Founder and CEO Deepinder Goyal has stressed.

Goyal said that in India, super brands will work better than super apps.

“Which means that the Blinkit app will continue to operate independently. We will also start working on integrating the delivery fleet back-ends which should drive higher delivery efficiency over time,” he said in the letter to shareholders.

Tech integrations between the two companies will accelerate the pace of progress at both ends, he added.