Google cracks down on unexpected, misleading ads on Play Store

New Delhi: Google is cracking down on unexpected, annoying ads that users face while playing Android games, along with several other new ads guidelines to ensure high-quality experiences for users on Play Store.

Effective from September 30, developers cannot show full-screen ads of all formats (video, GIF, static, etc.) that show unexpectedly, typically when the user has chosen to do something else, are not allowed.

“Ads that appear during game play at the beginning of a level or during the beginning of a content segment are not allowed and full-screen video interstitial ads that appear before an app’s loading screen (splash screen) are not allowed,” Google said in its developer policy update.