Google now delays blocking 3rd-party cookies in Chrome to late 2024

Google has announced to delay its ambitious plan to block third-party tracking cookies in Chrome browser to the second half of 2024.

Google originally announced its plan to phase out support for third-party tracking cookies in Chrome — called Privacy Sandbox API testing initiative — within two years in early 2020.

“By Q3 2023, we expect the Privacy Sandbox APIs to be launched and generally available in Chrome,” Anthony Chavez, VP, Privacy Sandbox, said in a statement late on Wednesday.

As developers adopt these APIs, “we now intend to begin phasing out third-party cookies in Chrome in the second half of 2024”, he added.