Wearable watchmaker Fire-Boltt to enter US, Europe & Africa markets

After its recent launch in Dubai, bootstrapped wearable watchmaker Fire-Boltt plans to take its operations to the US, Europe and Africa within the next six months. Back home, the company also aims to raise its market share to 30% by the end of this financial year, its co-founders Arnav and Aayushi Kishore told FE.

In Q1 2022, Fire-Boltt became the leader by grabbing a market share of 24.6% in the wearables watch category, up significantly from 2.9% in Q1 2021. That customer inflow came primarily from its major peers like Noise which saw its market share decline to 23.4% from 27%, boAt who also saw a fall to 15.1% from 22.1% and other companies whose share dropped to 36.9% from 48% on a year-on-year (y-o-y) basis during the same period, data from International Data Corporation (IDC) showed.