Secular shift to digital has gone to next level in India, says Adobe

India outranks every other country in the world in terms of preference on dealing with brands and the secular shift to digital has gone to the next level in the country in the post-Covid world, a top Adobe executive said on Monday.
According to Simon Tate, Adobe’s Asia Pacific President, it really has been amazing to see how quickly their customers in India have made that shift to having a very strong, personalised content-driven outreach through digital channels with their customers, “not just current customers but prospective ones as well”.
“The Indian companies have an opportunity to really get on the front foot with this broad theme of digital experience. But if they get on the front foot with some of the new emerging technologies around virtual reality, Web3.0, non-fungible tokens (NFTs), metaverse, then the next few years are going to be really exciting,” Tate told IANS.