Flipkart Grocery demand in small towns match Metro peers in just six months

Flipkart Grocery, which made inroads in about 1,800 Indian towns in December 2021, has already seen the demand from non-metros match the demand from all metro cities put together despite several teething issues, Smrithi Ravichandran, head of grocery business at Flipkart, said.

Stressing on the importance of the division at the Walmart-owned company, she said grocery was “really needed” for Flipkart to enter the homes in Tier 2 and Tier 3 cities. Ravichandran added that the Indian consumers’ household wallet spend on groceries increases as one goes deeper into the smaller cities. She highlighted that without having a decisive play in the grocery vertical, Flipkart would not be able to remain a leader of e-commerce in the future. The idea with this category, she said, was to get consumers to transact every month and not just once in six months or once a year.