OnePlus Nord 2T launches next: A closer look at the current OnePlus Nord lineup in India

Till 2019, OnePlus was primarily a premium flagship brand with more or less a fixed product cycle on 2-3 devices every year. There was the OnePlus number series phone that launched in the first half of the year, followed by a T version launching in the second half. With the OnePlus 7 series, the company introduced a Pro option. However, in July 2020, OnePlus began expanding its smartphone lineup with a new budget ‘Nord’ series. Nord also represents a significant shift in OnePlus’ target audience and aimed for a bigger share of the smartphone pie by shedding the premium price tag for volume.