Arm unveils new chip technology for games on smartphones

Arm Ltd., the British chip technology firm owned by SoftBank Group Corp., unveiled a set of new chip technologies aimed at making video games on smartphones look better while preserving battery life.
The latest products are designs for graphics processing units, or GPUs, most often used for video processing in gaming. Arm makes money by licensing its blueprints to chip companies like MediaTek Inc who in turn use them to design chips for Android-based smartphones.
Arm also upgraded plans for its CPUs, or central processing units, the main brains in a computer. In both cases, Arm is aiming to improve the performance of chips while using less electricity.
The latest push to improve mobile chips comes as Arm customers like Apple Inc and Qualcomm Inc are reducing their dependence on Arm.