ONDC is inevitable, to democratise ecommerce: CBO Joshi

Open Network for Digital Commerce’s (ONDC) Chief Business Officer, Shireesh Joshi, says that the protocol is inevitable and rewards will go to those who start early. Speaking to DH’s Reshab Shaw on the sidelines of Bizom’s CPG Leadership Meet in Bengaluru, Joshi said ONDC will democratise the fast-growing ecommerce sector and help small retailers which currently account for a mere 4-6% of the entire retail space.

ONDC was launched as a pilot project on April 29 and is being touted as a government-backed scheme to take on online ecommerce giants such as Amazon and Flipkart. In total, seven companies have adopted protocols and built their own ONDC compatible apps: one buyer-side app, five seller-side apps and one logistics service provider app.