How YouTube deals with copyright claims: Tools used and more

Over 2 billion logged-in users come to YouTube every month and more than 500 hours of video are uploaded every minute. No doubt than that the company faces an onerous task of dealing with copyright infringement complaints on a daily basis. In an interaction with media, Fabio Magagna, group product manager, YouTube shared how Google’s video-sharing platform deals with such complaints. He spoke about the copyright system that YouTube has developed to safeguard and protect the content creators. Called Copyright Management Suite, it is claimed to be designed to balance the needs of the entire ecosystem. It has three tools: Webform, Copyright Match, and Content ID.

Talking about the measures that YouTube has taken to protect and uphold the rights of content creators, Magagna said, “YouTube has given rights holders opportunities to earn money from both their own and user-generated content through our subscription-based and advertising-supported models. We have invested hundreds of millions of dollars to develop and operate YouTube’s Copyright Management Suite. These investments have been critical in preserving the flourishing creative economy; ensuring content uploaders have a way to share and make money from their content.