D2C brands to make offline presence felt after ruling online

After carving a niche in the online space, direct-to-consumer or D2C brands across FMCG, retail, cosmetics, grooming, personal and hygiene care, among others, are now fast entering the physical store space. The idea behind the move is to tap into a larger consumer base as people still want to touch and feel a product before buying.

In doing so, these new-age companies know they would face competition from the industry’s bigger and established players. These legacy companies already have a stronghold on distribution channels and retail outlets, but D2C brands are still willing to take on the challenge.