Vodafone Idea won’t build digital assets; to continue with partnership model

Vodafone Idea said it would not build its own digital assets but continue with the partnership model, wherein the various services offered by digital players are deeply integrated into its Vi platform. The strategy is entirely different from rivals Bharti Airtel and Reliance Jio, which have built a significant number of their own digital assets that can be availed by the subscribers of even other telecom operators.

According to Vodafone Idea CEO and MD Ravinder Takkar, the company looks at digital in a manner which may be slightly different to what other players look at it. “We have a lot of digital players in the country that are good in building different set of services. If my intention is to compete with them, then there is distrust. For us, it’s very clear that we don’t want to be in their business, they are good at their business and we are good at our business. So, there’s an opportunity for us to partner and complement each other,” Takkar told FE.