Why registering icons or logos for their apps is a must for tech-led small businesses

Technology for MSMEs: Around 3.3 million apps on Google Play Store and 2.1 million on Apple App Store are a strong testament to the cut-throat competition in the mobile apps space. Businesses are fighting tooth and nail to grab users’ attention and increase the market share of their apps. This emphasizes the need for a stand-out app icon. Studies indicate that a great app icon has the potential to boost app downloads by up to 560 per cent. This affirms the need to create an appealing icon that conveys the brand’s image and uniqueness. However, merely designing an impeccable icon does not suffice, as it could be easily imitated – thereby ending an app’s distinctiveness. Therefore, registering unique app icons as trademarks is highly recommended.