Jio hikes prepaid tariffs, these plans to cost more from Dec 1: Check revised prices, benefits, other details

Reliance Jio will follow in the footsteps of Airtel and Vodafone Idea (Vi) and raise prices of prepaid recharge plans, the company announced on Sunday, November 28th. The tariff hike, which spans across Jio’s unlimited voice and data plans plus add-ons, will go into effect from December 1.

Unlike Airtel and Vi, both of which have justified the price hike as a measure to increase their average revenue per user (ARPU) and in turn profit margins, Jio isn’t sharing any reasons per se. The Mukesh Ambani-led telco in fact, doesn’t even call it a price hike. Rather, it goes on to suggest it’s coming out with new plans altogether, in a press release shared with the media today. Though, that is not the case.