Tata-owned BigBasket enters offline grocery, will invest up to Rs 400 cr

Online grocery company BigBasket on Wednesday said that it has started selling fruits and vegetables through an unmanned physical store in Bengaluru. It plans to expand its footprint to 200 physical outlets pan India by 2023 and 800 by 2026.

The store in Bengaluru was opened in October and has been seeing 500-600 footfalls daily. “At around Rs 50 lakh per store, the total investment will be Rs 300-400 crores for 800 stores,” Hari Menon, co-founder and CEO of BigBasket, told Business Standard.

“The strategy is to reach the next 500 million who are yet to buy groceries online. The Fresho stores will also work on the click and pick model where customers can order from more than 50,000 SKUs online and pick it up from the Fresho stores,” he added.