BabyPro to be a Rs 100 crore business, to enter a dozen new categories, said Evenflow

Evenflow, a Thrasio style ecommerce roll-up, said it expects its babyproofing brand BabyPro to be a Rs 100 crore business by 2025 growing at 200% year-on-year.

Founded by former Uber executive Utsav Agarwal in 2021, Evenflow aggregates third-party sellers on e-commerce platforms like Flipkart and Amazon. It acquires online marketplace sellers in a range of $200k-$1.5 million per brand and helps them scale-up.