Popular handsets out of stock as supplies drop to an all-time low

India is almost stocked out of popular smartphone models of several leading brands including Xiaomi, Samsung, Apple and Realme in both ecommerce marketplaces and retail shelves, with industry executives saying supplies of some handsets are at an all-time low varying between 20% and 30% of the actual demand.

Industry executives said brands had filled the channels during Diwali and ensured availability even when supplies were low, but now several top-selling models are completely stocked out with supplies of most brands badly affected since end-October. Market researchers like IDC and Counterpoint feel this would impact sales during the October-December quarter.