Twitter Revue is where all the newsletter action is unfolding

Earlier this year, Twitter bought out the email newsletter service, Revue, to engage writers and make them showcase their creativity beyond the platform’s 280-character limit. What we are now witnessing is better integration, which comes in the way how people sign up to Revue newsletters directly from tweets.

When you share a Revue newsletter, the tweet now includes a subscribe button, clicking on which will bring up the option to subscribe. The very acquisition of Revue has put Twitter ahead in the paid newsletter game because popularity of one’s newsletter is helped if you have an audience.