Amitabh Bachchan jumps on NFT craze, becomes first Indian celeb to launch auction of memorabilia

Bollywood superstar Amitabh Bachchan became the first Indian celebrity to join the global NFT craze by launching an auction of his digital memorabilia on Monday. Non-fungible tokens — unique digital objects such as drawings or animations — have soared in popularity in recent months.

Investors and wealthy collectors have clamoured to get involved in the latest digital craze, which relies on the same blockchain technology that powers cryptocurrencies and cannot be forged or otherwise manipulated.

On Amitabh Bachchan’s virtual auction block will be audio and art by the star including poetry recitals, movie posters and digital portraits.