Apple iOS privacy changes cost social media firms nearly $10billion

New Delhi: The Apple iOS privacy changes have cost social media platforms like Facebook, Snapchat, Twitter and YouTube over $9.85 billion in revenue in the second half of this year.

An investigation by The Financial Times found that Snapchat, Facebook, Twitter, and YouTube lost around $9.85 billion in revenue after Apple introduced App Tracking Transparency (ATT) policy last year.