Flipkart and Moj announce collaboration for video and live commerce

Ecommerce marketplace Flipkart and homegrown short-video platform Moj on Thursday announced a collaboration to enable video and live commerce experiences at scale.

The collaboration will help Flipkart scale video commerce in the country and engage the next 200 million ecommerce customers. Moj currently has 160 million members, making it the largest among all Indian short-form video platforms.