Facebook goes Meta to shed a toxic past, build metaverse

New York: Facebook rose to prominence over the past two decades with some of the world’s most recognisable branding: a big blue-and-white letter F.

No longer. On Thursday, the social networking giant took an unmistakable step toward an overhaul, de-emphasising Facebook’s name and rebranding itself as Meta. The change was accompanied by a new corporate logo designed like an infinity-shaped symbol that was slightly askew. Facebook and its other apps, such as Instagram and WhatsApp, will remain, but under the Meta umbrella.