Amazon seen triumphing over Apple privacy changes in digital ad business

Amazon.com is expected to emerge as a winner in the digital advertising arena, surviving Apple’s privacy changes better than rivals Facebook and Snap.

The ecommerce giant’s vast trove of customer shopping data reduces its reliance on tracking info once provided by Apple’s iOS mobile operating system.

Others including Alphabet Inc, which also collects a rich set of data from users’ search habits, reported a 41% surge in Google advertising revenue for the third quarter, a sign that businesses that rely less on targeted ads are able to overcome Apple’s limits on tracking mobile users.