Flipkart builds Snap’s Camera Kit into its app to offer users AR experience

E-commerce giant Flipkart has formed a partnership with US-based camera and social media company Snap Inc to expand its augmented reality (AR)-led e-commerce experience for millions of its customers across the country. Announced on the sidelines of ‘Snap in India’, this is Snap’s first collaboration with an e-commerce platform in India which will play a pivotal role in enhancing the journey of millions of existing and new-to-e-commerce customers.

Under this partnership, Flipkart will integrate Snap’s Camera Kit to its app, enabling customers to virtually try on products or view them in their physical world to make an informed purchase. While Flipkart already boasts of an AR-enabled camera, the integration of Snap’s Camera Kit will enhance its capabilities to offer consumers an opportunity to view a wider range of products.