Google, Facebook team up to beat Apple’s consumer privacy agenda

Google has teamed up with Facebook to work around Apple’s privacy tools in Safari to continue tracking end-users, an update to an antitrust lawsuit claims, with the search engine also doing what it could to slow down other regulatory initiatives surrounding privacy.

A lawsuit was filed against Google in December 2020 by a group of attorneys general, accusing the search engine of “engaging in market collusion to rig auctions,” reports AppleInsider.

While the lawsuit largely focuses on a deal between Google and Facebook to cooperate in the online advertising business instead of competing, an update accuses the two tech giants of trying to work against initiatives by Apple to help protect the privacy of its users.