Indian short-video apps are making a play for Instagram influencers for exclusive content

New Delhi: Indian short-video platforms, which are looking beyond Tier-I India for the next set of users, seem to be in a race to buy out Instagram influencers for exclusive content, industry insiders say.

Apps like MX TakaTak, Chingari and Moj — which quickly filled the gap left in the wake of TikTok’s exit from India in June last year — are offering up to Rs 25 lakh per year to influencers with a follower count of 100,000 to 500,000.