Good Glamm Group acquires media & lifestyle content platform ScoopWhoop

Good Glamm Group, a leading content-to-commerce conglomerate. has acquired ScoopWhoop, a digital media & lifestyle content platform. The financial details of the deal were not disclosed.

This is the second acquisition by The Good Glamm Group in a month’s time. In early October the group acquired baby and mother products brand, The Moms Co, for Rs 500 crore.

ScoopWhoop has a male audience of over 60 per cent, which paves the group’s entry into content-to-commerce for the fast growing male segment. Over the next three years, the Group will invest Rs 500 crore in the men’s category.