Come December 1, TV viewers may have to shell out 50% more

TV viewers may have to shell out up to 50% more for the same number of TV channels starting December 1 after top four broadcasters – Star & Disney India, Zee Entertainment Enterprises (ZEE), Sony Pictures Networks India (SPN) and Viacom18 – updated their channel pricing in compliance with the amended tariff order (NTO 2.0).

Experts said that the price hike is an unintended consequence of the new tariff regulations for the TV broadcast sector – meant to reduce the consumers’ monthly cable or DTH (direct-to-home) bill.