Daily 1st time creators more than doubled on YouTube Shorts

San Francisco: Google-owned YouTube has announced that the daily first-time creators more than doubled on its short-video app called ‘Shorts’ in one year.

YouTube Shorts was first launched in India during 2020 and has since been expanded to more than 100 countries.

“We launched YouTube Shorts to empower the next generation of mobile-first creators. We’re still at the beginning of our journey, but since we first launched our Shorts creation tools in September 2020, the average number of daily first-time creators more than doubled (from September 2020 to September 2021),” the company said in a statement.