Facebook plans to rebrand company with new name: Report

Facebook Inc., facing intense scrutiny over its business practices, is planning to rebrand the company with a new name that focuses on the metaverse, according to The Verge.

Chief Executive Officer Mark Zuckerberg is expected to discuss the name change at the company’s Connect conference on October 28, the website reported on Tuesday. The original Facebook app and service may remain unchanged in their branding, positioned under a parent company that counts other billion-user brands like Instagram and WhatsApp in its portfolio. Google already operates a similar structure with its Alphabet parent.

A Facebook spokesperson declined to comment, saying the company doesn’t “comment on rumour or speculation.”