What are Thrasio-style startups and what’s driving their appeal in India?

If you are a founder in India running a successful small business online, you would not have started it with the idea of an exit. But now, a new breed of startups has emerged. It specialises in acquiring fast-growing digital-first brands and scaling their products.

This template has been spearheaded by the three-year-old US startup Thrasio, which acquires successful third-party Amazon sellers and gives their founders a lucrative exit. Thrasio’s team of experts now manages a global portfolio of nearly 100 brands. Founded in 2018, Thrasio made an incredible $100-million profit last year on a revenue of $500 million. The company is valued at $6 billion based on its latest funding round.