Mobile handset retailers cautious about Reliance Retail’s JioMart Digital program

Mumbai & New Delhi: Mobile retailers have sought a written assurance from Reliance Retail that if they agree to provide the Mukesh Ambani-led company details of customers wanting to buy other consumer electronics, then the data won’t be used by Reliance Retail or Jio to sell their mobiles in future.

Offline retailers’ concerns come on the back of Reliance Digital, which is part of Reliance Retail, negotiating with retailers to install tablets in their mobile stores as part of the ‘Jio Mart Digital programme’. These tablets will be loaded with a comprehensive catalogue of some 20,000-odd consumer electronics products, which the customer—visiting these offline stores—can shortlist and have home delivered or even pick from the concerned mobile store, or from any other Reliance Digital store.