Reliance Jio Platforms’ Haptik launches app for MSMEs to manage sales, customer interactions on WhatsApp

Technology for MSMEs: Reliance Jio Platforms-owned Haptik, which develops chatbots to solve customer queries, on Tuesday announced the full roll-out of its app Interakt to help MSMEs manage customer interactions and sales on WhatsApp. Interakt is the API solution provider for WhatsApp Business, launched to help convert product enquiries on WhatsApp into paying customers, take orders on WhatsApp, help recover abandoned carts into sales, send order details and updates to customers and engage with them through multi-agent support.

The app, which has over 5,000 Android installs, is Haptik’s first product created for MSMEs and provides a dedicated WhatsApp Business number that they can use to communicate with their customers. It acts as an all-in-one CRM, campaign management, marketing automation tool, and a sales channel.