US-based Poshmark enters India’s booming circular fashion industry

Mansi (she uses only her first name) has had her sights set on a Louis Vuitton Neverfull for years, but pocket constraints held her back. Now, with US e-shopping giant Poshmark entering India, she’s hoping she’d get lucky. Since it launched some three weeks ago, she has been religiously scanning the site in the hope of coming across a pre-owed — the preferred term is “pre-loved” — LV Neverfull.

Poshmark, a social commerce marketplace for buying and selling clothes and accessories, both used and new, is the latest addition to India’s booming circular fashion industry.