InMobi Glance starts live streaming shows, pushes discovery-led commerce

InMobi-owned content platform Glance has started live streaming shows, as it looks to monetise the lock screen real estate through social commerce, advertising, and building a virtual economy.

Glance, which received $145 million from Google and Peter Thiel’s Mithril Capital last year, believes the next stage in the evolution of content – after images, long-form video and short video — will be all things “Live” and real-time.

“Live Internet is the next big frontier and Glance is set to own this space. It can be live news, live sports, live fashion, live beauty, live gaming, and of course live commerce and shopping,” said Piyush Shah, president and chief operating officer, Glance.