Disney+ mobile app exceeds $1.5bn in worldwide consumer spending

San Francisco: When Disney launched its subscription video on demand (SVOD) mobile app Disney+ in November 2019, it generated nearly $100 million in gross revenue during its first two months alone. The platform’s continued success has now propelled it past $1.5 billion in consumer spending on mobile.

According to Sensor Tower Store Intelligence data, Disney+ passed $1 billion in worldwide gross revenue in April 2021, and the SVOD platform saw its most mobile spending in a single month ever in July when the app’s revenue was 204 per cent above the amount generated during its launch month.

Since its launch in 2019, Disney+ has entered a number of new markets, which has helped its mobile app reach the $1.5 billion milestone.