Amazon’s ‘Great Indian Festival’ to kick off on October 4

Amazon India’s Great Indian Festival kicks off on October 4, beginning the annual battle of discount sales, with Flipkart opening its own Big Billion Days just three days later.

Amazon did not specify the closing date for the Great Indian Festival, while Flipkart has said its sale will run from October 7-12. Both companies have been expanding warehousing capacity, adding sellers and introducing more regional languages.

Amazon expects three-quarters of its first-time customers during the sale to come from smaller towns, India vice-president Manish Tiwary said. “Typically, most of them enter with fashion and grocery segments.